What is TikTok? – The Fastest Growing Social Media App Uncovered
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.
Reach More People, Faster
Despite the app being launched in 2016, TikTok has been downloaded over 2 billion times on the App Store and Google Play.
Currently, TikTok is the most downloaded app in Apple’s iOS App Store, with more than 33 million downloads. This puts the platform ahead of others that have been around a lot longer like Snapchat, Pinterest, and Twitter. That’s no surprise as video content is king in 2021 and if there’s anything that TikTok excels at, it’s video.
It also means that TikTok is an ideal place to reach an international audience.
And contrary to popular belief, teenagers aren’t the only ones spending hours scrolling through the app.
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